Measuring the business impact of AI

Artificial intelligence is in transition, both as a technology and in how it's being used. Companies are increasingly bringing AI pilots out of the test labs and deploying them at scale, and some are seeing significant benefits as a result. Regardless of any uncertainty surrounding AI, ignoring its potential poses the risk that companies doing business the old way will go under. For many organizations, however, deriving value from AI may be elusive. Their models might not be tuned.