How amika uses an AI platform to drive online sales and build trust - ClickZ

COVID-19 has accelerated online sales penetration, and the trend is here to stay. The ecommerce game is becoming more competitive than ever: companies who used to only sell in-store are now launching their own DTC websites. To stand out, not only do your products have to be excellent and your brand appealing, your ecommerce experience has to do more than just follow best practices. Started in 2007, they pride themselves on being "antithesis of a typical beauty brand", choosing instead to be wild, wonderful, wacky, and beautiful. Their packaging, product names, brand voice, and website all reflect that.