Netflix Is Using AI And Big Data To Improve Their Business Performance - AI Summary

Netflix is a hugely successful business at the moment as most of the world is battling the lockdowns with watching shows on Netflix. The second area where they use AI and Big Data is to recommend us new movies and new TV programs to watch. So, they show these little thumbnails with the titles, but the thumbnail could be anything any scene out of the movie, so they need to figure out which scene do I show you, and again what they're now doing is they're using machine learning to extract the thumbnail that the machines have learned that we will like best. The fourth area Netflix uses AI and Big Data in is in their streaming optimization, so when you sit at home, your broadband speed varies so and what they don't want to do is they want don't to lose quality. If this was a problem, AI would flag this up, so again, this has made this whole post-production process a lot more efficient and effective so those are the areas Netflix is using AI in Big Data which I think is pretty fascinating, they're doing very well as a business!