x.ai Unveils the Future of Artificial Intelligence

When Dennis R. Mortensen hired his founding team members at x.ai, he pitched them by illustrating his vision of a world where everyone has a personal assistant to schedule their meetings. Recognizing the complexity of the challenge, he concluded by saying: "We may die trying." "It's a great setting to hire qualified people," Dennis says, recounting the late days of 2013. "We're working on something that is clearly very hard, to the extent that we might not make it, but it's not impossible." That's the sweet spot, he says.