Amazon wants to get Alexa into your car

LOS ANGELES – The floor of the sprawling Los Angeles Auto Show is filled with fancy vehicles showing off their ultra-flashy, state-of-the-art infotainment systems, with giant screens that drivers really shouldn't be looking at while driving. Inside the car, "it makes more sense to use voice," says Ned Curic, the vice-president of Amazon's Alexa Auto division. "You want to keep your hands on the wheel and eyes on the road, so using your voice makes more sense." To that end, Amazon is looking to bring to bring the Alexa personal assistant to autos to help drivers with important tools like mapping and music navigation and to help find the nearest gas station and the like. Curic came to the Auto Show this week to make a pitch to automakers and third-party vendors.