What To Do When Machines Do Everything

"What to do When Machines Do Everything" book authors (l-r) Malcolm Frank, Paul Roehrig, Ben Pring My interview with Malcolm Frank and Paul Roehrig, two of the three authors of What to Do When Machines Do Everything, published by Wiley. Malcolm Frank is the Executive Vice President of Strategy and Chief Marketing, Cognizant. Paul Roehrig is Chief Strategy Officer for Cognizant's Digital Business. Ben Pring is the Global Managing Director of Cognizant's Center for the Future of Work. Bruce Rogers: What has changed since you wrote Code Halos and why the need for the new book What To Do When Machines Do Everything: How To Get Ahead In A World Of AI, Algorithms, Bots and Big Data? Malcolm Frank: In Code Halos, we looked at why some digital businesses like the FAANG companies (Facebook, Apple Amazon, Netflix, Google) were succeeding and others weren't. We kept probing again and found that every one of those businesses that was a digital leader has now turned into an AI (artificial intelligence) company.