Companies have started Listening To Text Analytics For Business Insights - Which-50

Immersive uses text analytics via machine learning to uncover new insights from unstructured data and has developed a'sentiment index' which allows companies to discern how happy or unhappy customers are based on the content of their emails. Immersive worked with the Victorian Department of Justice to secure text information and allow 10,000 workers in Victoria to find information quickly across multiple systems using text search and indexing technologies. Traditionally an IT department would start with the business requirements, find the data and build an application. "For the last 30 years it was all about converged systems, centralised systems, bringing data in and normalising data… That centralisation or converging of systems was enabling some cost savings and some good analytics," Gnau said.