How AI fits into the martech landscape - ClickZ

Today, artificial intelligence (AI), sensors, and digital platforms--and an explosion of data--have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The dynamic, uncertain business environment will require companies to focus more on discovery and adaptation instead of forecasting and planning. Artificial intelligence, particularly machine learning, has played an important role in digital advertising for a long time now. In fact, the industry wouldn't exist at this scale without AI powering the performance of your campaigns. There is no shortage of claims in the world of martech -- particularly when it comes to artificial intelligence.