5 Reasons Why Your CMO Needs Artificial Intelligence Now - Heidi Cohen

Do you know why your CMO needs artificial intelligence NOW? Because: CMOs must show measurable financial results for the budget they invested! Wonder how AI relates to financial results? I'm not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to get information and create content digitally. In the process, they create an explosion of data for marketers to track and analyze.