The Twitris sentiment analysis tool by Cognovi Labs predicted the Brexit hours earlier than polls

Cognovi Labs is a new analytics startup that relies on Twitris, a Wright State University-developed tool that claims to be able to take a sample of social media chatter about a specific topic and deduce real-time, large-scale, automated sentiment about the specific topic they are researching. As a real-world example of the tool's capability, the Cognovi Labs research team -- led by Wright State University researcher (and Cognovi Labs inventor) Dr. Amit Sheth -- analyzed Twitter chatter leading up to the Great Britain/European Union Membership Referendum (Brexit) on June 23. The team was able to predict some six hours before the news broke that the polls leaning toward the "remain" camp were incorrect. This was predicted by running Twitter chatter through the Cognovi Labs Twitris tool. The machine learning tool leverages Cognovi Labs' semantic intellectual property to be able to automate and extract aggregate meaning from social media chatter (including slang) in new, more precise ways.