Validating Optimail: Testing an AI algorithm from concept to production Optimail Blog

Optimail uses AI to optimize drip email marketing campaigns automatically and continuously while learning directly from customers' behaviors. Under the hood, Optimail uses a suite of algorithms concentrating on message sequence optimization, message delivery optimization, and customer profiling. These algorithms have changed a lot since we first thought of automating email marketing optimization using AI… and, in fact, we weren't always sure that they would work. In this post, I wanted to share the story of how the idea of Optimail was born, how we built and tested our algorithms through several iterations, and what gave us the confidence to bring Optimail to market. The idea that became Optimail first came to light about a year ago.