How to Leverage Chatbots for Lead Nurturing and Conversions?

What is the most challenging aspect of marketing? Identifying your potential customer, predicting their interest, engaging, and nurturing them for an ultimate buyout is not that easy. This is where Artificial Intelligence can help you analyze the customer pool, identify and segregate lead. Further, you can even nurture them using AI-based algorithms, which helps in delivering high value. Take an example of the famous inbound marketing giant Hubspot.