Nicola Mendelsohn and Matt Brittin on VR, AI and why the future is bright for marketing

Nicola Mendelsohn: "[Brands should be] starting to test [virtual reality] but it's very early days and not many people have these devices yet. It depends what your objective is. If your objective is testing innovation and being seen as an innovative company then try it because that would fulfil the objective. We only started shifting [the Samsung VR] in November, the Rift is only going out now, so is it actually in the hands of consumers? Matt Brittin: "I encourage people in the UK, which is one of the most creatively advanced countries globally, to be experimenting with new stuff all the time. People will want more immersive experiences… try to experiment with new technology, how does it help people to tell stories in new ways?