Meta plans to ramp up labeling of AI-generated images across its platforms

Meta plans to ramp up its labeling of AI-generated images across Facebook, Instagram and Threads to help make it clear that the visuals are artificial. It's part of a broader push to tamp down misinformation and disinformation, which is particularly significant as we wrangle with the ramifications of generative AI (GAI) in a major election year in the US and other countries. According to Meta's president of global affairs, Nick Clegg, the company has been working with partners from across the industry to develop standards that include signifiers that an image, video or audio clip has been generated using AI. "Being able to detect these signals will make it possible for us to label AI-generated images that users post to Facebook, Instagram and Threads," Clegg wrote in a Meta Newsroom post. "We're building this capability now, and in the coming months we'll start applying labels in all languages supported by each app."