How Machine Learning Might Just Make Marketing More Human

Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of every advertising dollar spent. The trend isn't limited to the world of digital advertising: it's consistent across all owned and paid channels -- the web, email, social, ecommerce, OOH and everything in between. Every web page, every email, every social post, every ad is being personalized. However, the rise of machine learning promises to deliver personalization at a whole new level of precision and at unprecedented scale. The question marketers need to start asking is not, what do I do with all that data -- machine learning is already solving this -- but rather do I have the right message(s)?