How Apple Puts Indigenous Languages on the iPhone Keyboard

To save endangered languages, tech companies like Apple are working with Indigenous communities to meet the next generation where they type. Chuck Hoskin Jr. fondly recalls watching a room full of Cherokee immersion students crowd around a screen to watch . Except Hiccup and Astrid weren't speaking English--the protagonists were speaking Cherokee, dubbed by voices from the local community. "They're hearing it in our mother tongue--that didn't happen a generation ago," Hoskin Jr., principal chief of the Cherokee Nation, tells WIRED. "We're a long way, thankfully, from rote classroom instruction and memorization to a world where kids can see the sort of creativity that sparks imagination and helps every kid become more articulate and literate."