How Machines Will Free the CMO

Moses led his people from the Pharaoh. William Wallace (or was it Mel Gibson?) helped bring FREEEDOOOOM for the Scots. In the past, you've seen me opine on the necessary destruction of the CMO [Chief Marketing Officer Is The Most Dangerous Title Around] as a standalone c-suiter--often more focused on grand vision and strategy than driving bottom-line results. While some called my report of the traditional CMO's death greatly exaggerated, the rise of the machines may actually provide a stay of execution. Now, I'm not reversing course and saying that the CMO should continue to exist in its present cost-draining ivory tower. Rather, I'm advocating that AI may provide salvation for the CMO by giving them the requisite free time to pursue the necessary bottom-line-moving efforts that make marketing worthwhile and justifiably profitable.