The Billboards See All - by Pete Weishaupt - weishaupt.ai

They see your every move." Are outdoor and public display advertising the new big brother? Companies are now analyzing faces and using personal data from devices to tailor advertising in real time. Big Brother UK released a report, "The Streets Are Watching" detailing how advertisers are gathering data and aggregating information collected from face-detection software and our smartphones in a new area of'advertising surveillance'. How it's done: Advertising infrastructure companies are selling facial detection, vehicle scanning, and other tools that allow brands to target consumers by predicting their movement and showing them advertisements at the right time and place.