Surprised Breitbart advertisers highlight the pitfalls of automated advertising

The Anti-Defamation League hasn't been shy about its condemnation of Breitbart News, an outlet it calls the "premiere website" for the "loose-knit group of white nationalists and unabashed anti-Semites and racists" it claims constitutes the so-called "alt-right" movement. So it came as a bit of a shock recently when the Jewish rights group discovered that it happened to number among the site's advertisers. The ADL wasn't the only one; As Breitbart chairman Steve Bannon's new White House gig brought renewed media attention to the agitative far-right site's less savory tendencies, Kellogg, Warby Parker, U.S. Bank and several other major brands also found that they had been unwittingly supporting it with their ad dollars. "We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," a Kellogg spokesperson said at the time. "As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed."