Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why

Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data. Last week, Taylor Swift filed a trio of trademark applications to protect her image and voice. One is meant to cover a well-known photograph of the pop singer holding a pink guitar during a concert on her record-breaking Eras tour, while the two sound trademarks are for simple identifying phrases: "Hey, it's Taylor Swift" and "Hey, it's Taylor." The move comes as AI deepfakes continue to proliferate across social media. Any individual stands to have their likeness exploited in the creation of nonconsensual AI-generated material; earlier this month, an Ohio man was the first person convicted under a new federal law criminalizing "intimate" visual deceptions of this sort.