How AI Will Impact Search - The Marketing Scope

There's no shortage of topics to discuss when we're talking about artificial intelligence (AI). It's hot for a good reason: AI changes the game for the future of everything from social marketing to search. It's particularly well-suited to change the latter, as search engine results placement (SERP) is already a science rooted squarely in a series of algorithms, some more understood than others. Because it thrives in this algorithmic space, AI is about to shake up search--and SEO--as you know it. If you want your business to succeed in this digital world where Google alone processes over 40,000 searches per second, optimizing your website and content is not a choice; it's a business imperative.