3 Keys to Mattel Inc's Turnaround Effort -- The Motley Fool

Industry-leading toy company Mattel (NASDAQ:MAT) had a rough 2016. Its problems, however, started much earlier. Mattel's iconic Barbie has fallen out of fashion, and in September of 2014, the company also lost the licensing for the lucrative Walt Disney Princess line to rival Hasbro after being the sole beneficiary for nearly 20 years. After that stumble, Mattel's performance has suffered -- the shoes left by the Disney darlings have simply been too big for Barbie to fill. As a result, investors have been left wondering if Mattel's best days are behind it.