Why AI is a small business's best friend

Artificial intelligence is rapidly making its way into the small-and-medium business (SMB) layer of the economy, with the same promises and pitfalls that it has brought to large organizations. Both on the cloud and in the traditional data center, new services and software releases are bringing advanced AI tools to the less-than-mighty in low-cost, easy-to-use formats that don't require rare and expensive skillsets to operate. While these tools provide the capability to push numerous SMB processes into the fast lane, offering a lifeline to businesses that need all the help they can get when competing against the giants of ecommerce, they're still like any other technology: there is a right way to use them and a wrong way. But with developments happening so quickly and AI's use case for SMBs still unclear, how can small business owners choose the platforms with the highest potential? And how easy will it be to change direction if need be?