IBM Acquiring Promontory Financial Group, Creating 'Watson Financial Services' :: MortgageOrb

"Robo advisors" are a hot topic in the financial advisory business these days. These software applications use advanced analytics to provide investors with "objective" advice that is based purely on data and trends. What's more, they can be programmed to automatically allocate, deploy and rebalance investments. Robo advisors are a form of artificial intelligence and, thus, have numerous advantages over human advisors. For one thing, they always give the same advice regardless of which customer they are dealing with – so there is a consistency factor that is attractive from a consumer and regulatory standpoint.