Machine learning could lead to smarter mobile notifications

This machine learning, which the developers call C-3PO (heh), worked by analyzing a person's browsing history, shopping history and financial details. The data was provided by Leopard Mobile, a Taiwan-based internet company. The neural network then analyzed the pop-up notifications people were getting and which ones they clicked on. As a result, the AI was able to make push notifications "smarter," reducing the number of overall notifications and increasing the click through rates on the ones that did appear, according to the article. The team still has work to do.