11 Often-Overlooked Ways To Leverage Machine Learning For Advertising

Artificial intelligence is all over the world, not least of all taking over agencies as a means of supplying actionable insights. Machine learning tools teach an AI what it should and shouldn't do, iteratively producing better results with each cycle. Today's machine learning ad tools can both create ads and then use insights generated from their creation to adapt their next attempt. Many businesses have already embraced the new technology of AI and machine learning to develop ads and check their efficacy. Below, 11 contributors to Forbes Agency Council look at the lesser-used ways businesses can leverage machine learning advertising tools for their benefit.