Taylor Swift files to trademark voice and image after AI concerns

Taylor Swift has applied to trademark her voice and appearance in an apparent attempt to protect herself from artificial intelligence impersonations. The pop superstar has lodged three trademark applications in the US - one using a photo of herself on stage during her Eras Tour, and the other two being audio clips of her introducing herself while promoting her last album. AI-generated versions of Swift have cropped up in various ways in recent years - from explicit images to a fake election ad in which she appeared to urge people to vote for Donald Trump. The move comes after actor Matthew McConaughey became the first celebrity to use trademark rules to attempt to protect his voice and image from AI misuse earlier this year . Trademark applications are a relatively new way for celebrities to combat the growing issue of AI rip-offs.