Lyft Aspired to Kill Car Ownership. Now It Aims to Profit From It

Lyft customers know it as the bright-pink app to tap when they need a car ride or to rent a bike or scooter. Today the company announced it wants to be the place to go to care for your own car. Lyft's app will offer a way to find and reserve parking in 16 cities, summon roadside assistance, and schedule vehicle maintenance. Adding those new services is a small step for an app but part of a much bigger shift in ride hailing. As Lyft and its larger competitor Uber search for a way to finally generate a profit, some visions they once espoused for the future have been tweaked, if not left on the side of the road.