Albert Heijn pulls plug from voice assistant

The end of voice commerce at Albert Heijn: the supermarket chain has discontinued its app for Google Assistant. The test was unsuccessful and will not be continued. However, Belgian competitor Colruyt will continue with the speech technology. Dutch shoppers can no longer dictate their shopping list for Albert Heijn on their smartphone. The Dutch retailer is pulling the plug on its mobile app for Google Assistant, the search engine's voice assistant.