Let's stop kidding ourselves about SEO and artificial intelligence

Now more than ever the SEO industry looks to be mirroring that of politics, with sound bites and buzzwords the order of the day. Grand lanyard-heavy conferences, emphatic speeches thrown across eager audiences, the sharing of likeminded ideals, and the spinning of content -- it's all there. I'm not even talking about SEO: The Movie, where link building meets Wolf of Wall Street meets the losing players of The Social Network. Over the past few months I've seen a large amount of respected agencies talk about offering AIO specialisms to their clients. But there's a snag about offering AIO to your clients, because AIO doesn't exist.