Council Post: The New Role Of Marketing: Taking The Experience To The Customer

Formerly Co-Founder & CEO, Mertado (acquired by Groupon), and early team at Kosmix (acquired by Walmart). Customer expectations and buying behaviors have progressed significantly in recent years, forcing brands to reimagine the customer experience. High-touch offline interactions have been replaced by instantaneous digital experiences across an ever-growing number of channels. Product selection has grown from a few well-known brand names to an abundance of choice among a growing selection of niche brands across every category. This has made it ever-more challenging to capture consumer's fleeting attention and rise above the noise.