Top 5 challenges CMOs will face in 2018 and how AI can help - Watson

As the calendar flips from 2017 to 2018, Chief Marketing Officers (CMOs) continue to witness a paradigm shift from traditional vendor-led customer experiences to ones where clients are firmly in the driver's seat. Building and executing strategies that empower customers, including mobile, personalization, customer self-service and omni-channel commerce, has never been more important -- and AI is helping to make it not only possible, but a competitive imperative. More than any other factor, rising customer expectations are driving change at an almost unimaginable scale. Early adopters of artificial intelligence (AI) are helping CMOs not only meet these challenges but also gain an edge over their more pragmatic, "wait and see" competitors. That could spell the beginning of the end for laggards, and the end of the beginning for leaders in the application of AI.