MasterCard's 'selfie pay' slated for US rollout via BMO partnership

MasterCard is finally planning the North American launch of Identity Check Mobile, the payments app that lets users verify online transactions with biometrics including facial images and fingerprints. Existing BMO customers will be able to opt-in to the service and use the Identity Check app's fingerprint scanner or facial recognition technology to verify online purchases. The so-called "selfie pay" service minimizes the need for passwords while also working to speed up the digital checkout process and bolster security. Users must download the app and take a photo so the service can create a digitized map of their face, which is then stored on MasterCard's servers and used as a reference point when verifying purchases online. The rollout in North America follows a successful trial period earlier this year.