Why Dating for Facebook's Event-Based "Unlock" Feature Is Actually a Great Idea

Lonely hearts out there, rejoice--soon Tinder, Bumble, Hinge, OkCupid, and The League won't be your only options for frittering awaytime in your search for love. At its annual developer conference on Tuesday, Facebook revealed that the social media giant is entering the already crowded field of dating apps. "This is going to be for building real, long-term relationships -- not just for hookups," CEO Mark Zuckerberg joked, seemingly side-eyeing everyone's favorite time-suck, Tinder. While "Dating for Facebook" will be opt-in only, the rollout of a plan for a dating app amid the company's huge privacy scandal managed to raise some eyebrows. In an apparent effort to ward off criticism, Zuckerberg immediately addressed concerns that might arise around melding the app you use to see photos of your third cousin's new baby with your dating profile.