Making Deepfakes Gets Cheaper and Easier Thanks to A.I. - La veille de la cybersécurité

Meme-makers and misinformation peddlers are embracing artificial intelligence tools to create convincing fake videos on the cheap. It wouldn't be completely out of character for Joe Rogan, the comedian turned podcaster, to endorse a "libido-boosting" coffee brand for men. But when a video circulating on TikTok recently showed Mr. Rogan and his guest, Andrew Huberman, hawking the coffee, some eagle-eyed viewers were shocked -- including Dr. Huberman. "Yep that's fake," Dr. Huberman wrote on Twitter after seeing the ad, in which he appears to praise the coffee's testosterone-boosting potential, even though he never did. The ad was one of a growing number of fake videos on social media made with technology powered by artificial intelligence. Experts said Mr. Rogan's voice appeared to have been synthesized using A.I. tools that mimic celebrity voices.