How AI is 'amplifying creativity' in the fashion world

The impact of artificial intelligence on the creative industries is a subject that has prompted widespread anxiety about job losses and the death of imagination, and the world of fashion is no exception. But this month's London fashion week, marking the event's 40th anniversary, will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector – from improving diversity to shortening the path from design desk to shop floor. The head of London College of Fashion's Innovation Agency, Matthew Drinkwater, believes AI will prove a "hugely beneficial tool" for creative processes and for the industry as a whole. "It has opened the door to non-traditional pathways into the fashion industry for people who couldn't get into it before because, let's face it, the industry can have a perception of feeling quite elitist and quite exclusive, and an expensive industry to get into. "But these tools are allowing people from very different backgrounds to begin to have a foothold in the industry.