Demand Forecasting for the Modern Supply Chain

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Demand forecasting refers to the process of planning and predicting goods and materials demand to help businesses stay as profitable as possible. Without strong demand forecasting, companies risk carrying wasteful and costly surplus – or losing opportunities because they have failed to anticipate customer needs, preferences, and purchasing intent. Demand forecasting professionals have specialized skills and experience. When those skills are augmented with modern supply chain technologies and predictive analytics, supply chains can become more competitive and streamlined than ever. In the wake of the pandemic, companies are in an exceptionally fast-moving business climate.

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