How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now. But many are still wondering, what exactly can AI marketing do for us right now? To find out, Econsultancy recently held a gathering of over 400 marketers for Digital Outlook 2018 in Singapore and invited subject matter experts to speak on AI marketing and other topics trending in digital. In his talk, Chandra Kumar, CEO WiselyWise, stated that, despite many setbacks over its long history, AI marketing may now be ready for mass adoption. He proceeded to describe four concrete things that marketers can use AI for right now.