Amazon Launches New Device to Watch You Dress

Amazon.com Inc., seeking a bigger slice of the clothing market, is casting itself as a style adviser. The Seattle-based online retailer on Wednesday introduced the Echo Look, a new version of its artificial-intelligence powered speakers that includes a camera. The company said the $200 device, which is only available via an invitation for now, will enable consumers to take videos and photos of their outfits and compare them via algorithms. But Amazon's plans are likely much broader than offering fashion advice, experts say. Potential applications range from becoming a virtual home-fitting room to a communications and security system for companies -- all ways to more deeply integrate the company into consumers' lives.