From Subaru Ascent to Apple Watch Series 4: The biggest product launches of 2018

Ed Baig gives a look at the new Apple Watch Series 4. One key new feature: fall detection. The changes in the consumer marketplace this year have been largely driven by new tech products. Our world has been shaped in large part by just a handful of revolutionary consumer products and the companies behind them. Such milestones include the first modern automobile, first sold by Mercedes in 1901, and the first smartphone, introduced to the market by IBM in 1994. While the impact new products have on the world rarely rises to the significance of the first personal automobile, each year brings a new lineup of consumer products, some of them the first of their kind, to the market – and 2018 is no exception.