Eyes off the road? Ford is developing automated tech that will let drivers doze off

Ford CEO Jim Farley enters The Fox Garage to talk about the company's increasing production, the launch of its new semi-automated driving tech division Latitude AI and his favorite Mustang. Ford disbanded its Argo AI self-driving car joint venture with Volkswagen last year, but now it's getting back into autonomy … a bit. The automaker has launched a new subsidiary, called Latitude AI, that's aimed at developing semi-autonomous advanced driver assistance systems that could be on the road soon. Ford already offers the hands-free BlueCruise system, which uses cameras, radar, GPS and highly accurate maps that allow it to control a car within a highway lane by itself as long as the driver is watching the road and ready to take over in case of emergency. Facial recognition technology ensures that they are.