Leveraging Data Science for OTT Content Personalization

Why is content personalization important? OTT (Over the Top) platforms are transforming the global entertainment scene. The critical players, like Hulu, Netflix, and Disney, are competing in terms of viewership and revenues. With the increasing overlap of content across all these platforms, it is crucial for these services to improve the consumer experience by delivering relevant and engaging content to prevent audience churn. Content personalization is, therefore, vital to acquire more viewing time and improve market share.