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The topic of industry disruption -- "a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses" -- is rife with misconceptions. One of the biggest is that it is a mysterious, random, and unpredictable event. Another is that it happens to you in ways that are beyond your control. Those views may have been valid at one time, but they no longer apply. Industry disruption, as Accenture research has found, is reasonably predictable.