NLP in eCommerce

Computers understanding human language is a fascinating area and has piqued interest since the 1950s. This could be because human expressions are very varied and possibly the advancement in algorithms has yet to catch up with the human evolution of language and its context. One key area where NLP is extensively used is eCommerce. Reviews are a significant part of online buying cycles today. Though the "vocal minority" is few, the number of users who are impacted by reviews is significantly large.