The Marketing Value of AI Is Rising: 6 Ways AI Boosts Marketing Results & One BIG Way CDPs Help

Today, by aggregating and analyzing my search history, purchasing habits, YouTube views, and other data, AI can do a better job to predict which items I'm likely to buy in the future, and make it easy for me to make them mine. From the consumer's standpoint, the benefits of such AI--while they may at first seem a bit intrusive--are obvious. From the marketing side of things, AI is becoming even more valuable in a fiercely competitive, omnichannel world. By automating simple, repetitive tasks, AI tools can help marketers devote more of their attention to solving tough challenges and thinking more creatively. Searching for desired products on a brand's website can be more accurate and smarter than ever before with the addition of AI.