MOGAÉ ANNOUNCES JOINT VENTURE WITH VERSA

Conversational AI agency VERSA is to partner Mogaé in a joint venture. Announcing a Diwali India launch, VERSA said its expansion into this country is to capitalise on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, Australia; with US operations out of Seattle) and Mogaé Consultants, owned by Sandeep & Tanya Goyal. Dr. Sandeep Goyal, is a well-known advertising & media veteran who has been a past President of Rediffusion, ex-Group CEO of Zee Telefilms and former Founder Chairman of Dentsu India. Tanya Goyal has been a six-term member of the Governing Council of the Advertising Agencies Association of India (AAAI) and was Executive Director of Dentsu India.