AI is the future - but is that future now? - Pharmaphorum

In terms of revolutionary potential, the latest'big tech' wave is getting many in the healthcare industry excited about things to come. With resurgent technologies like artificial intelligence (AI) and virtual reality being joined by new platforms like instant messaging chatbots and voice-activated assistants, healthcare seems on the brink of a new, digital dawn. Ben Greenberg, vice president of mobile products and user experience at Medscape and WebMD, is one who believes that the new era of technology will change the face of healthcare forever. "We are clearly in the midst of a technological revolution," says Greenberg, "but what can we do about it?" Having spent the past nine-and-a-half years building software that promotes patient wellness and provides decision support to physicians at the point of care, Greenberg has witnessed the growing role of technology in health.