Design thinking, AI and starting with what users need

Any organization that wants to deliver targeted, personalized services and experiences needs to understand its customers inside and out: their wants, wishes, behaviors and attitudes. These days, the data to develop that understanding is abundantly available. The challenge is to extract meaningful customer insights from it and convert those insights into actions. By combining the principles of design thinking with the power of artificial intelligence (AI), CIOs have the tools to solve that problem and deliver powerful business results for their organizations. That's definitely true for the CIOs of the service providers we work with at Nokia -- telcos, mobile virtual network operators and the like.