When Milliseconds Count – Using AI to Buy Advertising

Summary: What changes in your analytics and Big Data stack would you have to make if you only had 10 milliseconds to make a decision? There's an entire industry that has to live by that rule. This is a great story about the collision of ecommerce, digital advertising, predictive analytics, and AI in a new digital battleground, the automation and optimization of advertising targeting and spend. Like so many interesting opportunities this new market starts with a pain point and an unmet need. In this case the lag in digital advertising spend, particularly in mobile devices.