Deepfake: Curbing A Prolific Phenomenon

The threat of deepfake content has become a prevalent issue since 2017, where a user started a viral phenomenon by combining machine learning software and AI to create inappropriate content with the faces of famous celebrities. Utilising a form of artificial intelligence called deep learning to manipulate and produce falsified pieces of content, deepfakes are the 21st century's answer to Photoshop. As the technology continues to develop and spread, deepfakes have started becoming a concern of the public. The World Intellectual Property Organisation states that deepfakes can cause problems such as violation of human rights, right of privacy and personal data protection rights. With this technology being relatively new, the public has not yet acquainted itself to the dangers of this technology.